Healing Forward Podcast

1. What is a Traumatic Brain Injury (TBI) and how does it impact someone’s ability to work?
A TBI is a brain injury caused by an external force, such as a blow to the head or a penetrating
injury. The effects can vary widely, from mild concussions to severe, life-altering conditions.
TBIs can impact cognitive functions like memory, concentration, and decision-making. They
can also lead to sensory sensitivities (e.g., to light or sound) and emotional challenges like
anxiety and mood swings. These challenges can make it difficult to return to traditional work
environments that require sustained focus, sensory tolerance, and social interaction.

2. What challenges did Bernadette Greene face when re-entering the business world after her TBI?
Bernadette Greene, a successful entrepreneur for over 30 years, experienced significant cognitive
changes after her TBI in 2016. Her creativity, once a driving force in her businesses (including a
high-end bag company and a toy company), felt distant. Simple tasks became exhausting, and she
faced new hurdles like cognitive fatigue and sensory sensitivities.

3. Why is affiliate marketing a good business model for TBI survivors?
Affiliate marketing provides a flexible and low-pressure path for TBI survivors to regain financial
independence and purpose. Here’s why, Flexibility: It allows individuals to work remotely at their
own pace, accommodating fluctuating energy levels and cognitive abilities. Remote Work: TBI
survivors can create a comfortable and controlled work environment that minimizes sensory overload.
Manageable Cognitive Load: Affiliate marketing often involves tasks that can be broken
down into smaller steps, reducing cognitive strain.

4. What specific skills from Bernadette’s previous businesses helped her succeed in affiliate marketing?
 Although affiliate marketing differs from her previous ventures, Bernadette’s entrepreneurial
background equipped her with valuable skills: Resilience: Her ability to overcome challenges and
adapt to change was essential in navigating the recovery process and the new business model.
Adaptability: She was able to adjust her work style and leverage new tools and technologies to meet
the demands of affiliate marketing. Connecting with Audiences: Her experience in building brands
and engaging customer shelped her create compelling content and connect with her target audience.

 5. What steps can someone with a TBI take to get started in affiliate marketing?
Here’s a step-by-step approach: Identify Interests and Niche: Focus on an area that
genuinely interests you to maintain motivation and cognitive endurance. Join Affiliate Platforms:
Platforms like ClickBank and Amazon Associates offer a wide range of products and resources
for beginners. Utilize Community Forums: Connect with experienced affiliate marketers for
support, tips, and inspiration.

6. What are some supportive tools that can help TBI survivors in affiliate marketing?
AI Copywriting Tools: Assist in content creation, easing the mental strain of writing.
Analytics Platforms: Provide insights into campaign performance without requiring
extensive data analysis. Social Media Management Tools: Help schedule and
organize posts, allowing users to plan content during high-energy periods.

7. How can TBI survivors maintain a sustainable pace in affiliate marketing?
Start with a Limited Schedule: Begin with a few hours per week and gradually increase
as your energy levels allow. Experiment with Tools: Find the tools and platforms that
best suit your needs and preferences. Use Task Management Systems: Break down
task manageable steps to reduce cognitive overload.

8. How can TBI survivors redefine success and find purpose in their entrepreneurial journey?
Redefine Success: Prioritize sustainable growth, personal well-being, and finding a
sense of purpose, rather than solely focusing on immediate income. Celebrate Small Wins:
Acknowledge and appreciate every step forward to build confidence and motivation.
Prioritize Health: Balance productivity with self-care to ensure long-term resilience in both
your personal and professional life.